Germany: Growing interest in a non-alcoholic lifestyle

Every 15th beer out of the estimated 6.2 million hectoliters of beer consumed in Germany each year is non-alcoholic.

According to Marc Oliver Huhnholz of the German Brewing Association (DBB), 1,500 German breweries now produce 400-500 different non-alcoholic beers. In fact, their growing popularity has limited the decline in normal beer sales from year to year. Its popularity grows when Germans know about health.

This is good news for Germany. The country was recently identified as one of the most addictive societies in the world.

A new tendency to switch to non-alcoholic beer may make Germans understand the alcohol problem and choose life without alcohol for better health.

Alcohol policy in Germany

Weak policy measures make alcohol cheaper in Germany. An analysis of the last 40 years shows that alcohol has become 30% cheaper compared to other costs. Consumer prices have fallen by 38% for wine, 33% for spirits and 26% for beer.

As reported by the World Health Organization, total alcohol consumption / per capita is 13.4 liters, well above the WHO European average. Alcohol consumption is more than half of 15- to 19-year-olds and more than one-third of the total number of 15- to 19-year-olds.

Implementation of the WHO alcohol policy is weak in Germany. One of the neglected alcohol controls in Germany is one of the biggest contributors to alcohol consumption and alcohol-related harm.

The tendency of Germans to switch to non-alcoholic beer is positive. However, in order to have a lasting effect, alcohol control policies on accessibility restrictions, marketing regulations and prices need to be strengthened to curb alcohol-related harm in Germany.


We’re damn sure: Santa loves the green! Isn’t Christmas time to be humble, grateful, and loving? So why does everyone stress so much about going out and buying as many useless, confusing stuff as possible? And the big lines at the counter when it’s all over … what a crazy world.

Fortunately, the atmosphere in Berlin is a little different – at least in our thriving green scene in Berlin. Many independent shops, artist groups, and organizers have put forward their own ideas on how we can make our Christmas shopping more enjoyable and effective.

Even at bohemian Christmas events, this city is sure to manage to keep us in horror. You’ll find everything from bohemian nostalgia to the unicorn wonderland that redefines the usual Christmas height.

Renovated spaces such as parking lids or former trash cans in the Spree area have set sparkles and candles, local advertisements invite to cozy Gothic church spaces, renovated cold stores are warmly loved and mulled, and the oldest corners of Berlin show how green and natural everything is.

Did you know that there are over 70 Christmas markets in Berlin? So you’re on your way to those who talk less about mass consumption and more about supporting locals, we’ve put together the best form for the Berlin Christmas Market 2019: The Green Edition!

TIP: If the whole Christmas market isn’t your thing, check out the article on over 6 durable Christmas gifts. Most of them can be ordered online – to help you get away from the speed of a crazy Christmas and share love and excitement with your loved ones for a more conscious future.